Feature Articles

  • Improving engagement...
    This article, researched and written by Nicki was published in Melcrum’s popular journal – Strategic Communication Management in June 2008.

  • Techno-talk...
    In 2000 Nicki read a few white papers on wireless technology as background for an article about wireless security she had been commissioned to ghost write for a client. The article was placed with The Wireless Developer’s Network (WDN). Responses to that article from WDN’s members was so great that its editor asked Nicki to become its European Correspondent. Nicki continued to provide them with issues based material for two more years, material that was syndicated across the wireless industry.
     
    Named as "the most compelling writer around” by www.unstrung.com in 2000, Nicki was commissioned to write several articles for other industry publications.
    Here is an example of one such article.


Annual Reports

Foundation East is a not-for-profit provider of local loans to local people which aims to help make East Anglia the best place in the UK to set up or grow a business. Nicki provided marketing advice and wrote much of the organisation’s literature during its first three years of business. She has recently accepted an invitation to join the organisation’s board.
 
Foundation East’s audience is diverse, from councillors and NGOs, to corporate investors looking for CSR opportunities and individuals and organisations unable to raise funds from mainstream finance. Each audience requires finely-tuned and very different messages if Foundation East is to fulfil its remit.
 
Here is a copy of an annual review --- researched, written, art-directed and project managed by Nicki.
Foundation East Annual Review


Corporate Storytelling

  • Case studies with a difference…

    “Succeeding Together” is a booklet sharing the success stories of 20 Microsoft partners, researched and written by Nicki. The brief was to bring the “human side” of partnering with Microsoft to life, whilst communicating the business benefits

  • Citizenship

    • “Unravelling the technique of storytelling”
      “… but the campaign never really captured hearts and imaginations, until we began to harness the power of storytelling to illustrate the advantages of the strategy. An accomplished storytelling expert, Nicki Hayes, was brought in to help create a series of one minute stories from around the UK, each of which illustrated a different element in the citizenship campaign…”

    • This article by Helen Love of Intuitive Brands features an account of some of Nicki’s storytelling on behalf of Microsoft UK’s citizenship team.

Personal Profiles

Katie Ledger is an experienced news presenter and TV journalist, passionate about helping people to communicate. When Katie decided to offer her expertise to a corporate market, Nicki worked with her to identify her brand and her service offerings. Here is the profile Nicki wrote for her.

Katie Ledger Story Maker profile